Before the hype, before legalization, before the big brands — there were people taking real risks to push the culture forward.

THE PLUG is a documentary-style series that tells their stories.

Each episode goes behind the curtain with cannabis founders, growers, innovators, and creators who turned a side hustle into a real business — often against impossible odds.

Episode 1: “From Basement to Brand.”
It’s a firsthand look at what it takes to build a legitimate cannabis operation in an industry still learning to respect its pioneers.

🎥 Watch the premiere episode →
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